CHANNEL MARKETING & SALES

MARKETING & SALES/CHANNEL PROGRAMS WITH A GREEN “HUE”

Words like “Green”, “sustainability”, and “environmental” are used today to describe all manner of products, programs, and services. Perhaps your product can be better defined in terms of environmental benefit? Or, you may have a Green product that is successful abroad, but needs a US Distribution/marketing strategy? Conexus can help you achieve the best positioning of your products within the context of the “Green” movement.

Product & Service Definition

• Understand your product attributes and value propositions
• Energy use reduction
• Environmental friendliness Etc.
• Referencing objective third party sources
• Case studies and testimonials
• Product differentiation

Marketing and Sales Programs

• Going to market with “Green”
• Product Distribution
• Marketing communications
• Customer segmentation/identification
• Sales training and customer engagement

UTILITY INCENTIVE/ENERGY EFFICIENCY PROGRAMS MANAGEMENT

Does your product reduce customer energy usage in the Residential or Business environment? If so, then there could be opportunities to market your product with Electric Utilities that are seeking new products to drive reductions in energy demand through INCENTIVE PROGRAMS and help meet the growing need for energy. Electric utilities across the US are undertaking major initiatives using financial incentives to reduce electrical demand in a variety of product areas.

Conexus leverages experience working with electric utilities across the country to help clients tap into utility incentive programs:

• Product identification
• Engagement with utilities
• Market research & pilot program design
• Program development and management
• Sales and results